KZ

Международный Маркетинг

  • This course examines the theories as well as empirical evidence on integrated marketing communications. The course examines companies operating in international markets, where competition is not limited to local producers offering competitive products. Students learn different models of entry into new markets and the differential application of customization versus standardization strategies.
  • Образовательная программа 8D04107 Деловое администрирование
  • ВУЗ Университет КИМЭП
  • Кредитов 5
  • Селективная дисциплина
  • Год обучения 1
  • Семестр 2
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