KZ

Интегрированные Маркетинговые Коммуникации

  • This course examines the theories as well as empirical evidence on integrated marketing communications. The main goal of this course is to introduce students to the main concepts of marketing communications strategy. This course anticipates the needs of future marketing managers who are able to lead company’s communication. By the end of this course students are able to define and develop company’s marketing communications strategy based on corporate attitudes and values.
  • Образовательная программа 8D04107 Деловое администрирование
  • ВУЗ Университет КИМЭП
  • Кредитов 5
  • Селективная дисциплина
  • Год обучения 1
  • Семестр 2
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