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Основы маркетинга
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The aim of this course is to provide students with a basic understanding of marketing principles. Analysis for marketing decisions like research, consumer and buying behavior, market structure and competitor analysis are dealt. Marketing decision making, marketing mix analysis, service marketing and global marketing issues are covered to give students insight of today’s marketing environment.
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Образовательная программа 7M07200 Магистр по специальности деловое администрирование
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Кредитов 3