KZ

Стратегия Конкурентного Преимущества

  • This course uses Porter’s model of competitive advantage to understand the dynamics of the competitive environment. Drawing on case examples, the course outlines the core concepts of Porter’s theory with particular reference to the importance of the Diamond model of competitive advantage. Cluster mapping methodologies are employed to understand the dynamics of competitive advantage, emphasizing the importance of corporate and government collaboration to achieve sustainable competitive advantage.
  • Образовательная программа 7M07200 Магистр по специальности деловое администрирование
  • ВУЗ Университет КИМЭП
  • Кредитов 5
  • Селективная дисциплина
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