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Углубленный Маркетинг
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This course offers students the opportunity to broaden their understanding of marketing management with emphasize on strategy development and its implementation. Students will learn designing strategies that match corporate objectives, resources, and operating environment. Competitive market analysis, segmentation-targeting-positioning, creating sustainable competitive advantage, marketing plan, and service marketing are among the topics to be covered.
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Образовательная программа 7M07200 Магистр по специальности деловое администрирование
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Кредитов 5