7M03201 Халықаралық журналистика в Университет КИМЭП

This course is designed to introduce students to the theories and research on media messages. The goal of this course is to provide students with a critical framework for evaluating communication messages and channels. This course explains how and why to analyze a wide range of media materials. We will consider almost any kind of mediated message and use theory-based methods to investigate the various meanings with each media text. We will study and discuss the process by which journalists gather and report news. We will also discuss this process and how it determines what events and issues are considered newsworthy and the implications of such newsgathering process.

Surveys Kazakhstani media systems; examines how the Kazakhstani media industry is structured and how it differs from the US and European media markets, and compares it with media industries of the other CIS countries; analyzes political, economic, social, technological, and cultural issues affecting media industries in Kazakhstan.

The course introduces and develops skills in understanding and applying major theories of media and communications. The course covers theories relevant to the study of journalism, public relations, and other areas of media and communications, and prepares the student to identify, select, and apply theory in graduate-level work, particularly the master’s thesis.

This course is designed to prepare you for the writing of a masters thesis by addressing the challenges common to graduate research writing. Students will learn how to analyze and present valid arguments. Practice includes developing writing skills that enable students to clearly present claims to support their conclusions and avoid reinforcing biases. Topics addressed include the relationship between critical thinking and clear writing, credibility of sources, rhetorical devices, fallacies, unclear or misleading language, and the characteristics of various types of arguments.

This course gives an introduction to psychology and its applications to learning, management and interpersonal relations. It gives an overview of the interconnection between psychology and economics covering such topics as consumer choice, happiness measures, social preferences and behavioral approaches to policy and finance.

Globalization forces in business and politics drive both research and practice of public relations on a global level. Global Public Relations course integrates advanced knowledge of public relations study and practice with theoretical approaches and understandings of specific national, cultural and professional differences that affect public relations practice on an international level.

This course is designed to give a broad understanding of promotional mix in the framework of integrated marketing communication (IMC). Major focus is given to advertising as a rational and creative marketing medium – but not the only one.

This course deals with the functions of management of organizations. It analyses organizational structure, motivation and incentive conflicts, human resources and compensation schemes, organizational culture and ethics.

The course introduces the management function of PR, the process of research, planning, communication and evaluation in the field. The course provides students with knowledge and skills to develop strategic communication plans using PR techniques and tools. The theoretical bases of the course are symmetrical communication theory, systems, situational theory, relationship management theory, Social Exchange Theory, Social Learning Theory, , Framing Theory, Agenda Setting Theory etc.

This course introduces students to quantitative and qualitative methodologies they will use to conduct research for their theses/professional projects. The course will examine such quantitative methods as surveys, content analysis and experiments. Qualitative methods introduced in the class include participant observations, in-depth interviews, focus groups and textual analys

Social Media Marketing examines the ways in which new media and interactive technologies change the rules and processes for customer engagement. The theories explored in the course are: social media and communication theories, Social network theory, virtual communities, experiential marketing, media democratization, social capital etc.

This interactive course will introduce and explain the principles and practices of communication in a variety of political contexts, such as election advertisements, constituent newsletters, and speeches. Since students could use such communication in many contexts, it will focus as much as possible on Kazakhstan but will be based on international concepts and activities. We will cover, but also challenge, basic ideas about the many sub-topics.

This course takes a skills oriented approach to train students in the basics of reporting and news writing in Russian language according to western professional standards. The main objective is to help develop a clear, concise writing style and a passion for thorough, accurate reporting. Students will report on local issues in Russian. The course also includes analysis of local media.

Broadcasting in Russian is ideally taken after Broadcast Journalism (1) to continue building basic video technical skills and broadcast journalism skills initiated in the previous course, and (2) to better prepare students for potential employment especially within the dominant Russian-speaking broadcast/video industry. Students will continue developing on-camera and behind-camera skills, including news/script writing, video editing, and directing skills. They will employ their video/broadcast skills in real and/or realistic settings, producing news and informational programming.

This course is designed to provide students with theoretical knowledge of public relations and hands-on, practical experience. It reviews PR-related communication theories. It covers the importance of PR-related research in developing PR plans, including appropriate strategies and tactics. It helps students develop skills in producing PR products and employing those tactics, including skills in the use of online media. And it discusses public relations professional ethics.

This course builds on the basics of editing that students learned in Beginning Editing. It gives them skills dealing with finer detail and more subtle nuances in editing, while also offering them additional practice in the basics. This is a hands-on course, with students working on editing every class period.

БАҚ және коммуникацияның әр түрлі салаларында, соның ішінде журналистика, қоғаммен байланыс және жарнамада жоғары кәсіби халықаралық стандарттарға және этикалық принциптерге сәйкес келетін мәтіндерді, бейнелер мен көрнекі материалдарды жобалау және шығару

Қазіргі қоғамдағы бұқаралық ақпарат құралдары мен коммуникацияның әр түрлі рөлдері мен функцияларын зерттеу және алдыңғы қатарлы академиялық және / немесе кәсіби қызметтегі жаңа көзқарастарды талқылау

Медиа ұйымдары, байланыс агенттіктері, коммерциялық және коммерциялық емес ұйымдар ұсынған коммуникациялық бастамаларды тиімді өлшеу және бағалау

Саяси, экономикалық, әлеуметтік, технологиялық, құқықтық және экологиялық мәселелер сияқты көптеген салаларда проблемаларды дәл және тиімді анықтаңыз және анықтаңыз

Саяси, экономикалық, әлеуметтік, технологиялық, құқықтық және экологиялық мәселелер сияқты көптеген салаларда проблемаларды дәл және тиімді анықтаңыз және анықтаңыз

Ресми және қоғамдық материалдарды өзіндік зерттеу және талдау арқылы азаматтық, іскерлік және саяси мәселелерді зерттеу

Сыни, аналитикалық жазуды, дедуктивті және индуктивті пайымдауды және себептік байланыстарды қоса, жоғары деңгейлі дағдыларды қолдана отырып, академиялық және кәсіби материалдарды жоспарлау және жазу.

Әлеуметтік шындық туралы тиімді объективті есеп беруді, талдауды ұсынуды, басқалардың білімі мен қабылдауына әсер етуге бағытталған ұсынылған әрекеттерді және сенімді хабарламаларды негіздей отырып, ауызша және жазбаша түрдегі тиімді қарым-қатынас.

Зерттеу мен бағалаудың сандық әдістерін қолдану қауымдастықтарға, ұйымдарға және тұтас қоғамға әсер ететін өзгерістерді болжау үшін.

Пәрменді PR стратегияларын, тактикаларын, негізгі индикаторлары мен әр түрлі контексте және бағыттар бойынша үнемді бюджетті жүзеге асыратын арнайы және белсенді жан-жақты жоспарларды әзірлеу және іске асыру.