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Международный Маркетинг
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This course enhances the knowledge and skills gained during previous courses. The course examines companies operating in international markets, where competition is not limited to local producers offering competitive products. Students learn different models of entry into new markets and the differential application of customization versus standardization strategies.
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Образовательная программа 7M07200 Магистр по специальности деловое администрирование
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Кредитов 5
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Селективная дисциплина