KZ

Стратегический Маркетинг

  • Strategic marketing, as a process of creating market-driven strategies, contributes to the further refinement of students’ abilities and skills, development of core strategy and competitive positioning. The students will learn to develop and implement effective marketing strategies including the identification of target markets and the creation of competitive advantage. This course addresses fundamental issues in developing international strategies and managing in the international environment.
  • Образовательная программа 7M07201 Магистр делового администрирования для управленческих кадров
  • ВУЗ Университет КИМЭП
  • Кредитов 3
  • Селективная дисциплина
  • Год обучения 2
  • Семестр 3
Top